Redesigning the Nutrition Label

This article was originally posted on

I’ve been reading Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss for the last few weeks, and have learnt some crazy and mind-blowing things about the way the food industry works. I stumbled across this redesign proposal for the nutrition label a few days ago and thought I should share!

Nutrition Label Redesign by Michael Jacobson

Nutrition Label Redesign by Michael Jacobson

Michael Jacobson, who created the redesign, is from the Center for Science in the Public Interest.

From the original article: “In 2009, Jacobson proposed the above design tweaks to the current Nutrition Facts label. His subtle adjustments point out just a few of the shortcomings of the current label—and highlight how changes to the label might make it more effective at changing the way we eat.”

In addition to showcasing the above design, also ran a project for redesigning the nutrition facts label.

I really love this idea, though I know it could never be implemented in real life without destroying the processed food industry.

More info:


About cassiedawson

Cassandra (preferably Cassie) Dawson, from Newcastle, Australia.

Posted on July 18, 2013, in Nutrition/Food and tagged . Bookmark the permalink. Leave a comment.

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